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Online sports retailer increases awareness and lowers digital CAC using TV advertising

Deporvillage is an online sports retailer specialized in cycling, running and outdoor

• Location:
Spain
• Founding year:
2011
• Status:
M&A
• Business model:
B2C
• Stage focus:
• Type of fund:

Deporvillage is an online sports retailer specialising in cycling, running, and outdoor.

7 years ago the company closed a media for growth deal with Ad4Ventures (Mediaset) in Spain. In 2021, JD Sports acquired Deporvillage for €140,400,000.

Prior to launching its first TV campaign with Mediaset (Ad4Ventures) under a media for growth deal, the company was the #3 outdoor sports apparel company in Spain by organic searches according to Google Trends (far away from the leader in the sector — Wiggle).

After three TV waves and several other operational improvements, Deporvillage has become #1 in the market, while reducing the % of marketing expenses over revenues.

On the other hand, in France, Deporvillage has been benefiting from the general operational improvements of the company and has steadily invested in online marketing achieving attractive revenue growth rates, maintaining the same % of marketing expense over revenues, but remaining far from leading the market.

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