The VC Squeeze Isn’t the Only Thing Keeping Growth-Stage Consumer Brands Up at Night
VC scarcity is only part of the problem growth-stage consumer brands are also battling cash flow gaps, rising ad costs, inventory strain, and the steep price of international expansion. As customer acquisition becomes more expensive and liquidity tightens, scaling sustainably is harder than ever. Navigating these pressures requires sharper financial discipline and smarter marketing investments.
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