CEO & Co-Founder @ KA-EX

With MFG, we’re not just accessing airtime, we’re tapping into a strategic, omnichannel system for brand building. Their diverse media stack and integrated approach are designed to turn audience reach into real commercial momentum, and that’s exactly the kind of partner we want at this stage of growth.

CEO & Founder @ LA Golf Partners

We’re excited to partner with MFG to bring LA GOLF to more players nationwide. Their extensive media network and deep expertise in scaling consumer brands is invaluable.

Co-Founder & CEO @ Tryp.com

With cash, we could get almost anything—but in times of limited capital and cautious VCs, ownership holds power. A media-for-equity partner with a stake in our business has a vested interest in our success, ensuring they take good care of our brand.

VP Corporate Strategy and Development @ Sinclair Broadcast Group

We believe there will be more media companies interested in exploring media capital at scale. Groups like mediaforgrowth and Mercurius Media Capital are expanding awareness in the US. As more companies realize the potential benefits, there could be more push internally to seek those benefits and institutionalize the practice.

Co-Founder & CEO @ Airtasker

Building a marketplace requires multiple growth channels. When we launched our first ad on Channel 7, we saw an immediate 30% week-on-week increase. Over five years, our brand awareness surged from 6% to 60% in Australia, and revenue grew 25x. No digital ad platform or PR strategy alone could have achieved that level of impact.

Founder & CEO @ holidayheroes

My first media deal was eight years ago in 2016. We saw our customer acquisition cost (CAC) cut in half in less than a year and that's when you realize the power of a brand.

Principal, US Growth & Venture Capital @ TelevisaUnivision

As a growing brand, partnering with a media company means aligning incentives, we’re fully invested in providing premium advertising based on a strategic media plan. Both sides enter with a shared goal: maximizing success for the brand and the media partner alike.

Strategic Advisor

As the media and advertising landscape continues to evolve, media capital will play a crucial role in reshaping investment strategies. This report explores the state of media capital today, offering insights into how media owners, advertisers, and investors can leverage this model to drive sustainable growth in a rapidly changing industry.

Investment Principal @ Scaleup Media Fund

The model works for a media company because they can acquire clients that they would otherwise not typically address. If done right, media capital deals are structured as revenue-generating for the business. Also, the broadcaster or publisher who is participating is not taking an investment risk, but a credit risk, meaning they've supplied ads that they're going to get paid for in the future. We don’t just supply ads; we guide businesses in crafting effective campaigns. The result? A pathway to becoming a future advertiser while optimizing capital use. It’s a funding model that aligns incentives for startups and media companies alike.